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Our Story





My name is Heather and I created Prima Towels after a trip to Mexico 7 years ago. After falling in love with Turkish towels at my favorite Hacienda on Isla Mujeres, I decided to go with my gut and create a business selling these delightful textiles. I'm a Michigan girl who loves all things tropical and beachy.  I love to sink my toes in the sand with my 15 year old daughter as often as possible!  I hope that you love your Prima Towels as much as we do.